We are beyond excited to announce that Taylor Farms has been recognized as Canada’s Most Trusted Salad Kit brand in the 2025 BrandSpark Most Trusted Awards! This distinction showcases the confidence that Canadians place in our products and the unwavering commitment to quality that stands behind every Taylor Farms salad kit, from classics like Sweet Kale to newer favorites like Mini Chopped Salad Kits.
Earning Canadians’ Trust
Each year, BrandSpark International conducts one of the country’s most comprehensive consumer surveys — the Canadian Trust Study — capturing over 190,000 brand evaluations from 35,200 Canadians. In this survey, respondents share their unaided responses about which brands they trust most. Taylor Farms secured the highest share of mentions in the Salad Kit category, earning us the title of 2025 Most Trusted Salad Kit brand.
Trust is a crucial purchase driver in today’s competitive market, explains Adam Bellisario, Associate Vice-President of the BrandSpark Most Trusted Awards. “At a time when Canadians are more selective with their spending, trust remains an essential purchase driver,” says Bellisario. “This exclusive club of brands has earned the highest levels of consumer trust by consistently delivering high value, quality, and reliability to consumers.”
Why Trust Matters
According to Philip Scruton, Vice-President of Shopper Insights at BrandSpark, the data from this year’s study indicates that Canadians gravitate toward established brands that clearly communicate their strengths. “New market challengers are emerging, and we see the presence of private label brands continuing to provide a challenge to brands,” says Scruton. “But consumers continue to gravitate toward established brands that communicate their strengths and deliver on their promises.”
These insights underscore our mission at Taylor Farms as we remain dedicated to food safety, transparency, and continuous innovation. We know that when you add a Taylor Farms salad kit to your cart, you’re looking for more than just a convenient, ready-to-enjoy dish. — you expect consistent taste, high quality, reliable freshness, and innovative recipes. And we love to deliver on these expectations.
This win only further validates what we do each day to bring nutritious and delectable meals to your table. We’re thrilled by the trust our brand has generated over the years!
A Shared Accomplishment
We view this win not just as an accolade for Taylor Farms, but as a celebration of our strong relationship with our customers who welcome our products into their homes. “Our goal with the Most Trusted Awards is to capture the pulse of consumer sentiment across Canada, “ says Robert Levy, President of BrandSpark. “Whether in food and beverage, personal care, household cleaning, retail, household goods, insurance, or emerging new product lines, these brands have secured their place in the minds of shoppers.”
Thank You, Canada!
We couldn’t have achieved this without your confidence and enthusiasm. Every time you choose Taylor Farms, you reinforce our mission to provide fresh, flavorful, and convenient salads that your family can rely on. This trust fuels our passion to keep innovating and to hold ourselves to the highest standards of quality and taste.
So thank you, Canada, for supporting Taylor Farms. Here’s to many more delicious, fresh salads on your table!